The biggest door on the site - twenty-one tools - and the one most likely to collapse into a wall of links. An investor asks four things in order: find me deals, is this one real, what will it do over ten years, and what does the tax side look like. Everything here belongs under one of those four.
One front door, then ways to slice it. Not six buttons that all mean the same thing.
Ask it the way you would ask a person, or take the ranked table: every active deal graded on yield, rent gap and condition, against a cap rate you set.
/invest/find-a-dealEvery income property coloured by the return it actually throws off, not by asking price.
/invest/deal-mapUnder-built parcels nobody has listed, parcels zoned for more than is standing, and the auction calendar priced against our own county data.
/invest/off-marketFive tools behind one page is the whole point. If a visitor has to choose between them we have failed.
The broker's number versus ours, line by line.
Itemised expenses, market and in-place cap rates, and the two reads side by side - honest and brochure.
/invest/is-it-real'The Same Deal, Said Two Ways' is open to everyone and is the best single argument on the site. It should be the page a stranger meets first, not a card at the bottom.
Day one to day 3,650. Cash versus loan, refinance, and a real return.
The full projection, and the nine-tab workbook version you can hand to a partner or a lender.
/invest/ten-yearsPermit activity by zip and where rents still have room, so the hold is a bet on evidence rather than a feeling.
/invest/where-its-headingDeal Package is the one tool here that produces something a client keeps. Worth checking it opens in Excel cleanly before it is promised.
Open to everyone, needs no signup, and is the most searchable content we own. It should not be at the bottom of the door.
The depreciation play in plain English with the audit risk stated, plus the four calculators: path to zero, on your own money, what to buy to erase a bill, and the payback.
/invest/taxThe zoning under a parcel and how many units it will legally carry.
/invest/what-can-i-buildThese two are the SEO front door for the whole investor side. They should be linked from the door page above the fold.
A different customer, not a filter on the residential list.
Retail, office, industrial and five doors up: ranked deals, itemised analysis, and what the broker claims against what we can prove.
/invest/commercialYour call whether this is a page under Invest or its own door. Three tools is enough for a page, not enough for a door.
Written down rather than discovered later.
This door cannot be built until the copying catches up. It is the strongest argument for finishing the copy queue before building more doors - every other door is one or two tools short, this one is fifteen.
The Verdict, Best Deals, Deal Finder, Beat This Deal, Find Deals and Cap-Rate Deal Map all answer 'show me deals worth looking at'. An investor landing here cannot tell which to press first. They need one front door and five ways to slice it, not six equal buttons.
Three commercial tools sit in the same list as residential. Someone buying a strip centre and someone buying a duplex are not the same person. Commercial probably deserves its own page rather than three cards mixed in.
Cost Segregation and the four tax calculators need no signup, and they are the easiest thing on the whole site to be found by search. They are listed last.
Write your notes above, then press the button — it takes you straight to the next section you have not been through yet.