This is the Listings experience drawn from a blank page — not a tidy-up of what is there now. It is built around one belief: we do not win by having a better search box than Zillow. We win by answering the question they cannot — what did the neighbours actually get? — and by selling the one thing no website can copy, which is us doing the work. Every number below is real, pulled from our own data today.
No nine-door menu. No filter panel. One line, one box. A visitor who is not technical never has to work out where to click first — there is only one thing to do. Type the address you are nosy about. Yours, your neighbour’s, or the one you keep driving past.
Above the fold
We will show you what the neighbours actually got — sold, rented, taxed and permitted. Free, no account.
Hallandale Beach, FL 33009 · 4 beds, 2 baths · 1,926 sq ft · built 1964
Track this home’s value from nearby sales →That is what this house actually closed at on 29 July 2026 — a recorded sale, not an estimate. The county still carries it at $685,880.
Every one is a closed, recorded sale. Tap any row for the deed.
| 734 NW 1st St | 22 Jul 2026 | $280,000 | $221/sq ft |
| 747 SW 6th St | 21 Jul 2026 | $538,000 | $390/sq ft |
| 125 SW 3rd Ave | 8 Jul 2026 | $460,000 | $277/sq ft |
| 37 SE 3rd Avenue | 7 Jul 2026 | $440,000 | $289/sq ft |
| 2212 NE 7th Street | 2 Jul 2026 | $400,000 | $236/sq ft |
Signed leases — not asking prices. Asking rent is a wish; this is what a tenant really agreed to pay.
| 209 SW 9th St #209 | 10 Aug 2026 | $2,450 a month | 2 bed |
| 1333 E Hallandale Beach Blvd #326 | 10 Aug 2026 | $1,850 a month | 1 bed |
| 900 NE 12th Ave #406 | 11 Aug 2026 | $1,775 a month | 1 bed |
County roll, this parcel.
| Tax now | County roll | $13,608 a year | |
| If you bought it today | No jump | $13,608 a year | already reset in 2024 |
Open county permits within a few doors. Three neighbours are mid-job right now.
| 1014 NE 4 St | 5 Jan 2026 | General | still open |
| 1000 NE 4 Ave | 19 Jan 2026 | Change of contractor | still open |
| 1000 NE 4 Ave | 13 Oct 2025 | Fire | still open |
Every portal on earth opens with a filter panel and a wall of photos, and they all beat us at it — more listings, more money, better SEO. A box that answers one question is a different product. It also works for all four of our audiences with a single screen: a buyer, a seller, a renter and a landlord all have an address in their head. Gemini pushed to open with the claim alone — ‘see what the house down the street rented for’ — and I rejected it: a claim with no input makes the visitor invent their next move. A claim with one input is a machine.
Gemini’s catch, and it is right: if a visitor can type a city or a ZIP, the card has nothing to stand on and the first impression is an error message. The box only accepts a real parcel we hold — it suggests as you type and will not submit anything else.
One card, four honest rows. It leads with the number an ordinary person actually wants, and every row is a real record they can click through to the county. This is the part Zillow cannot copy: they publish an estimate, we publish the receipt.
There were three candidates for the one number that fits above the fold on a phone: what it rents for, what the neighbours sold for, or what the taxes become. Gemini argued sold prices and won the round: rent is an investor’s question, tax is a carrying cost, but what is it worth is the question every ordinary owner and buyer already has in their head. The other two still appear — just underneath.
My first draft was buyer-shaped: an owner could type their own address, read about the neighbours, and have nothing to do next. Gemini called it — ‘you built a research tool, not a seller pipeline.’ So the one honest seller action sits directly under the address, above every data row, before the scroll: track this home’s value from nearby sales. It is a promise we can actually keep, which a fake instant cash offer is not.
A blurred row is an argument; a locked door is an insult. The visitor sees the shape of what is behind the gate and one real example of it, then chooses. This is Gemini’s teaser rule and it is the single most important detail on the page: a free tier that looks like a cheap Zillow clone converts nobody.
Broward does not publish a dollar value on its permits, so the card says so instead of quietly leaving a blank a visitor will read as zero. Every time we admit a hole, the numbers next to it get more believable — and it is the reason our clients trust the appraisal work.
Hallandale Beach, FL 33009 · 4 beds, 2 baths · 1,926 sq ft · built 1964
Track this home’s value from nearby sales →That is what this house actually closed at on 29 July 2026 — a recorded sale, not an estimate. The county still carries it at $685,880.
Every one is a closed, recorded sale. Tap any row for the deed.
| 734 NW 1st St | 22 Jul 2026 | $280,000 | $221/sq ft |
| 747 SW 6th St | 21 Jul 2026 | $538,000 | $390/sq ft |
| 125 SW 3rd Ave | 8 Jul 2026 | $460,000 | $277/sq ft |
| 37 SE 3rd Avenue | 7 Jul 2026 | $440,000 | $289/sq ft |
| 2212 NE 7th Street | 2 Jul 2026 | $400,000 | $236/sq ft |
Signed leases — not asking prices. Asking rent is a wish; this is what a tenant really agreed to pay.
| 209 SW 9th St #209 | 10 Aug 2026 | $2,450 a month | 2 bed |
| 1333 E Hallandale Beach Blvd #326 | 10 Aug 2026 | $1,850 a month | 1 bed |
| 900 NE 12th Ave #406 | 11 Aug 2026 | $1,775 a month | 1 bed |
County roll, this parcel.
| Tax now | County roll | $13,608 a year | |
| If you bought it today | No jump | $13,608 a year | already reset in 2024 |
Open county permits within a few doors. Three neighbours are mid-job right now.
| 1014 NE 4 St | 5 Jan 2026 | General | still open |
| 1000 NE 4 Ave | 19 Jan 2026 | Change of contractor | still open |
| 1000 NE 4 Ave | 13 Oct 2025 | Fire | still open |
The same card on a phone — one number first, then the receipts.
Never the words tier, premium, upgrade or unlock. A rung is named after what the person is trying to do, so nobody has to work out which box they are in.
No account. Nothing asked for.
We ask for nothing. This is the shop window and it stays open.
An email address. That is the whole price.
Worth an email because it keeps working while you sleep.
You sign with us. We go to work.
Not a login. Labour, judgement and someone who carries the risk with you.
Gemini opened with off-market owner lists as the contract trigger. In round two it changed sides and conceded the point: a list is for an investor making cold calls, and most of our signatures come from ordinary families who want the scary part handled. Data can be leaked, screenshotted or rebuilt by a competitor with a budget. Us showing up, arguing the price and carrying the liability cannot be. So rung three is a promise of work, and the data behind it is the proof we can do that work.
This was the one place we agreed instantly. Put an email wall in front of the photos and the visitor leaves for Redfin, the bounce rate spikes and Google drops us — we would be paying for traffic to insult it. The inventory is the bait and it stays free forever. Only the insight is gated, and only the labour is sold.
Full transcript: Downloads\gemini-transcripts\tagteam-prestigen-listings-redesign.md
“Do not build a search box. Zillow will always beat you there. Lead with the hidden data.” And: give the MLS away, gate only the proprietary insight, or SEO and bounce rate will cost you money.
Won on gating. Lost on the hero — a claim with no input is not a screen.
One box, strict address autocomplete, and a third rung that sells our labour rather than access to a list.
Gemini conceded the labour argument: “Normal buyers want a guide, not a spreadsheet. Selling labor beats selling data.”
The card is too dense for a phone, and a seller who types their own address has nowhere to go — “you built a research tool, not a seller pipeline.”
Both accepted. That is why there is one headline number and why the seller button sits above the data.
Phone headline = what neighbours sold for. Seller action = track this home’s value. Proof = raw source rows, not a big “556,000 leases” badge, because “anyone can type a number on a screen”.
All three shipped into the example above.